When you start a blog you have all kinds of plans for it. You do all the research to decide which way is the best way to go about it; who to host it, what theme to use, what to call it, what to write about, and so much more. You put in all the hard work and … no one reads it!
This is the most depressing part of the whole thing. After all, that is why you write a blog in the first place, for others to read it. Well, I want to talk to you about the lessons I learned from having a failed blog, and hopefully help you avoid the same mistakes.
Don’t be too narrow when you choose your niche. The first thing you have to decide when you choose to write a blog is to choose what to write about. There are so many topics you can write about, but you have to make sure that you are able to consistently write content for the blog.
With my first blog, I chose to write about parenting, and while this works for some bloggers, it didn’t work for me. I was a first time mom of a baby at the time, so not enough happened in my day-to-day life to keep writing everyday.
Choose a topic you are an expert in if possible. Do you have a degree? Use it to your advantage. I am sure any degree you have you can use to write a blog. You may even be able to use it to make money with your blog. For example, if your degree is in English, you can offer to proofread articles, if you are a crafty person, you can sell you crafts through your blog.
With my first blog, I didn’t use my nursing knowledge at all, that is when I decided to use my nursing knowledge with my new blog. Because of my nursing knowledge, I never run out of ideas for posts. Also, because I work at home and I have experience with finding jobs and avoiding scams. With all of this personal knowledge, along with my parenting knowledge and experiences, I never run out of things to write about.
Choose a topic you are passionate about. This goes with the previous two tips as well. If you are not passionate about what you are writing about, you will not want to write about it. I love my nursing job and I love parenting, meaning that I look forward to writing for my blog. If I were writing about something else, fashion for example, I would not look forward to updating my blog, therefore, I wouldn’t.
Use social media to your advantage. Working on your blog isn’t just writing content, it is promoting that content. This is where social media comes in handy. Create a Facebook page, Twitter profile, and Pinterest profile for your blog, and then link those profiles to your blog. Make sure you create pinable images for each post. Share all of your posts on social media, along with other blogs posts. You can also share your posts on your personal pages if you want. With my first blog, I didn’t use social media as much as I should have. With my new blog, I have been and in just one month I already have more monthly views than I did with my other blog after 6 months.
Realize it takes time. It takes time for your blog to get noticed and you have to do your part at getting noticed. It can take months before you get a decent and consistent following. If you are promoting your content and still no one is reading it, you may need to rethink your niche or the layout of your blog. You can always ask others for input.
No one wants to admit defeat or failure, but as long as you learn from the mistakes you made it is worth it.
Have you ever had a failed blog? If so what did you learn from it? If not, did you ever fear that your blog would fail? What did you do to prevent it from failing?
(This post was a part of the Blog Blogger Blogging Linkup)