I have talked many times about the importance of social media in promoting your blog. Chances are though, that you don’t have time to sit around all day long and play on Facebook, Twitter, and Pinterest sharing your content. You have a job and family to take care of.
The more things you can automate with your blog, the easier it will be for you to manage your blog and not have your blog take over your life. This is where scheduling your social shares comes into play.
There are a few different ways you do this.
One of the best ways that works for me is scheduling my social shares for when my posts go live. I use a plugin called “NextScripts: Social Networks Auto Poster” which I can customize what is posted. For example, I currently have it set that the post title and URL are posted. When I am editing my post I can add anything additional and it is posted when my post goes live.
Something else I use is called Buffer. I can write anything to share, and with the free version I can schedule up to 10 posts with it. With this I can post my own content or even other content if I want. I can also pick what time it is shared.
There are several other programs out there that help you schedule your social shares, which I have not used. A couple of examples are HootSuit and CoSchedule.
There are many benefits to scheduling your social shares.
- Frees up your time. By scheduling your social shares, you are freeing up time you would otherwise spend on social media writing and sharing those posts. You can easily schedule enough shares for a week in an hour or less.
- You can spread out your posts. Many people do not like to see 15 posts all at once from the same person, but if you are not scheduling your posts, chances are you only have a certain time you can spend sharing things on social media, meaning all your shares will be close together. You can even schedule your shares for when you are asleep!
- Keeps your social media active. Many people find your blog through social media, and everyone is on social media at different times during the day. If you work during the day it can be hard to share posts during that time. With scheduling, you can easily have your posts shared during this time, reaching a potentially new audience.
- You can take a break. If you are going on vacation or just need to take a few days off, you can spend some time scheduling your shares then take a break and not worry about your social media!
- You have a better chance of being seen. If you use Twitter, there is a lot of noise on Twitter and it updates a lot faster than say Facebook. This means that if you post more on Twitter, there is a better chance of you being seen.
There are many more benefits to scheduling your social shares and it really is easy. Why not give it a try?
Do you schedule your social shares? What programs do you use and have you noticed a difference in your audience engagement?