You finally took the plunge and started a blog, wrote your first post, and shared it to your social media pages. You used keywords and photos to help your post get noticed on search engines. You are off to a great start.
After a few days or weeks you notice that you are not getting all the views you would like. The few views you have received are all from friends and family. You wonder if blogging is even worth it and how those other bloggers have such a huge following!
I get it, I have been there with my first blog. I spent hours sharing on Facebook and Twitter. I got lost in Pinterest. I searched relevant topics and commented on blogs convincing myself I was networking with other bloggers. I was sabotaging my blog and I didn’t even know it.
How to tell if you are sabotaging your blog
- You do not take your blog seriously. You have to believe in your blog and what you are doing or your readers won’t believe in you or your blog. You have to take your blog seriously from the start so make sure you pick a topic you are passionate about.
- You do not make blogging a priority. This goes with taking your blog seriously, but if you want the followers and the readers you have to make blogging a priority. There are some things that will take precedence obviously, such as working, eating, and sleeping, but you don’t have to spend hours on social media. Make it a priority to write everyday, it doesn’t have to turn into a blog post that day, but setting a time to write every day will help you make blogging a priority.
- You do not a schedule. You have to have a set time to write. You also need to make sure you have a publishing schedule or editorial calendar so you know what posts will be published when and what posts you need to write. I have all my posts scheduled a month in advance. This isn’t set in stone, you can change things around as needed, but you need to have a schedule to follow.
- You want everything perfect. I am not saying you shouldn’t edit and read over your posts, but don’t expect everything to be perfect. Set a time limit to work on a post and stick to it. Do the best you can in that timeframe and when your time is up, you are done. If you are not happy with the post, scrap it if you have to, but don’t spend weeks or even months on one 500-1000 word post.
- You don’t promote your blog regularly. There are a lot of blogs out there and you have to get your name out there. You can do this many different ways, but you have to do them consistently. If you use social media you have to use social media daily. If you use guest posting, you have to post more than just one guest post a month, you have to write a lot of guest posts!
- You don’t post on your blog regularly. I am not saying you have to post daily, but your readers have to know when they can come get new content. If that means you publish daily, then do that on a regular basis. If you publish once a week, then publish the same day every week.
- You expect too much. New bloggers expect their blog to take off and be viral after just one post, or maybe five posts, but this is expecting too much. There are blogs and bloggers out there who claim you can get thousands of readers within a week or two. They take your money, you take a “course” they designed, then you don’t get the results you hope for and now you have spent $100, or more, that you really couldn’t afford. That is because it takes time and effort to gain followers.
- You lack focus. You have to think about the kind of blog you want and it all has to tie together. For example, you know that I publish blogging tips on Fridays, and the rest of the week is about parenting and parenting topics. You can’t decide to write a parenting blog then start writing about technology for businesses, it just doesn’t work that way. Everything you post about needs to be somewhat connected and apply to your audience.
- You refuse to invest in your blog. If you want your blog to take off so you can make money off it or really get a following, you have to invest some money into it. You wouldn’t start a business and try to do so without a single penny, right? Blogging is the same way, you don’t have to spend a lot, but you may need to spend some money on your blog.
- You compare your blog to others. Your blog will never look the same as another blog because you want to stand out. You need to be your own individual blog. You also can’t compare how many followers and subscribers you have because they may have been blogging a lot longer than you. You can’t compare your blog to other blogs because it’s just not fair to yourself.
- Not learning and improving. This is the biggest mistake bloggers make. Just like everything else in life you have to learn and when you learn new things you have to use what you learned to improve. If your next post isn’t just a little better than your first, you are not improving your blog.
It is surprisingly easy to sabotage your blog and not even know it. You think you are doing everything right, but I am sure there is at least one thing you improve on.
How are you sabotaging your blog? Do you have any to add to the list? How are you going to improve and stop sabotaging your blog?